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Four Pillars Rare Dry Gin
Branding & Packaging
Lumu Interiors
Logan Wines
Fred International
Signage & Environmental Graphics
St Ives Shopping Centre
Gift Card
Branding and Online
War Design Studios
Promotional Poster
Weak End Club
Ceramics, Art Direction and Photography

UNSW - Layout
Undergraduate Campaign for 2014, I worked alongside the Senior Designers at War developing on the overarching identity for the new print collateral aimed at potential 2014 undergraduates. The identity pushed some of the traditional boundaries while maintaining UNSW's brand guidelines. I focused on infographics, mapping and art direction for photography on location at the university.

Four Pillars Rare Dry Gin - Branding
Glass bottle, packaging, photography art direction, branding and online rollout completed at War Design Studios. Four Pillars is a small Australian distillery in the Yarra Valley, with their first release to be a batch-distilled rare dry gin.

Their ambition is to make the best craft spirits in Australia, elevate the art of distilling and celebrate the craft of cocktail making. The gin is built on a foundation of four pillars: an amazing copper pot still (Wilma); water from the Yarra Valley; botanicals sourced from Australia and across the globe; and a whole lot of love.


Lumu Interiors - Identity
Logo design created at War Design Studios for new boutique interiors store LuMu, based in Balmain. Rollout of identity continuing onto signage, stationery and online.
Logan Wines - Illustration
Illustration for launch of Logan Wines Weemala Tempranillo 2012 Mudgee Australia. The Black Faced Cuckoo Shrike, one of the local Mudgee birds surrounding the vineyard is featured on the Tempranillo.

Fred International- Signage
Environmental graphics and signage completed at the Fred International showroom, located at The Cannery. A large scale dotted wall adds an extra element and backdrop to the showcased Scandinavian furniture. Exterior signage for the showroom was also developed and rolled out onto the Fred van.

St Ives Shopping Centre
Gift card and shopping centre campaign created at War Design Studios, the design is a modern graphic take on gift wrapping.

Stylestalker - Branding
My freelance position with Stylestalker involved rebranding their current logo, producing look books, swing & label tags, stationery, EDM's and a new look for their online store.

War Design Studios - Folded A1 Promotional Poster
Internal design project for a promotional piece for potential and existing clients, celebrating the end of a successful year in 2013.

Weak End Club - Branding
Branding, art direction and photograhy collaboration with Mark Trzopek.
© 2014 Dana Rogers